Alec is a systems and user-focused designer living in Oakland, California.
He has 6 years of experience designing visual solutions and leading strategic change for product and brand teams at startups.
After graduation from RISD, he cofounded Greycork — the digital flatpack furniture company named Forbes 30 Under 30 and featured in New York Times, Core77, and Fast Company. Currently, he is innovating on a creative venture studio approach with select clients.
He finds impact in his mission to make creative confidence the status quo, and sees technology as the tool for empowerment. He believes learning organizations are critical for achieving a circular economy.
As a son of a nurse and engineer, he was raised to value and care for people's wellness and growth. Growing in New Hampshire, he enjoys cycling adventures and racing up hills. He also reads, writes, draws, and asks himself loaded questions.
How can we simplify how people purchase furniture when moving?
Empower the Mover — Greycork
Product Design • Visual Design
How can we reimagine the role of retail for a local community?
Night in the Showroom — Greycork
Service Design • Partnerships
Let's have a story together.
If you're curious about the projects above or want to connect, shoot me a note at firstname.lastname@example.org